A REVIEW OF INTEGRATION OF ARTIFICIAL INTELLIGENCE (AI) IN GRAPHIC DESIGN INDUSTRY: CHALLENGES AND OPPORTUNITIES

Abstract

The graphic design industry has radically changed due to the incorporation of Artificial Intelligence (AI), which makes the designer from creator to visual curator and co-creator. This paper provides a concrete analysis of AI influence on design processes. The review shows that AI tools offer extra flexibility and vision and deliver the best solution for improving creativity and productivity, efficiency, personalization, creating smart layouts, automating animation, video editing and UI/UX design jobs. AI is considered as collaborative tool in creativity and expression. The fast implementation of AI in design practices also bring serious challenges of authenticity, originality, and authorship of AI-generated content. The AI automated systems raise concerns about job displacement, privacy of users, algorithmic bias and plagiarism. The aim of this article is to examine the changes graphic design faces in the era of AI, their potential benefits, challenges, and ethical issues connected them. This study is based on the comprehensive literature review of 30 research publications guided by the PRISMA methodology. It is concluded that AI cannot replace the distinctive human capabilities of storytelling, creativeness, emotional brainpower and strategic intelligence. The future of graphic design will be AI-assisted creativity, where designers use AI for ideation and then polish them with personal intuition and artistic proficiency.